When you are ready to sell your home, which is most likely your largest financial asset, choosing who you will trust with that task is a big decision.

So thank you for being here, and for giving us the opportunity to explain what it’s like to sell with us.

Our Values

At the yael + co. real estate team, we believe deeply in exceptional client service, clear and thoughtful education, and showing up with professionalism, kindness, and respect in every interaction throughout the transaction.

Our team lead, Yael, cares so much about delivering on these values that she will genuinely lose sleep if she feels something could have been handled better. That level of care is not optional here, it is the standard.

Client Service

Providing our clients with exceptional service is at the top of our priority list.

When you work with us you can expect:

• Very responsive communication, along with thorough explanations, so you always understand what’s happening and why
• Consistent availability. We are here for emails, texts, calls, and to assist with anything and everything when preparing your home for sale and talking through strategy.
• Professional and kind conduct with you, the agent on the other side of the deal, and all the vendors that help prepare your home for sale.
• Honesty, always. We will tell you the truth, even when it’s not the easiest thing to hear, and we will always deliver it with kindness. And if you ask us something that we don’t know, we will not fill the space with an answer. We will let you know that we aren’t sure and will get back to you. We love to do our research, and we love to provide you with accurate information – that you can fact check!

Finding the right real estate agent when selling your home is essential. But how do you know if you’ve found the perfect person to help on your selling journey? Check out our post: What to Look For in a Listing Agent When Selling Your Home.

Education

Education is one of the core pillars of our business, and it’s so important to us that real estate simplified became our tagline.

When you’re selling your home, especially if it’s your first time, it can feel like many things are happening all at once. There is a lot to cover including pricing conversations, market timing, staging decisions, paperwork, and negotiation strategy. That is a lot, and we recognize that, and we want you to know that it’s completely normal to feel a bit overwhelmed at the start.

It is our job to guide you through the process in a way that helps you feel steady and brings clarity.

We walk you through each step in plain language so that you can feel confident about:

• What your home is worth and why.
• How we determine what pricing strategy will work best for your home.
• Steps to take to prepare your home so that it looks its absolute best.
• What to expect once your home hits the market.
• How showings work and how to best prepare for them.
• What you can expect when you receive an offer along with a breakdown of the important elements.
• What your options are at every stage of the process.

As we work together, our goal is for you to feel more grounded and further educated with every conversation. Selling a home is a significant financial decision, and you deserve to understand exactly what’s happening and why. We want you making decisions from a place of confidence, not confusion.

At the end of the day, we believe an educated seller is a confident seller, and that is exactly our goal for you.

Marketing

In some markets, some homes will sell themselves. However, “selling” and “selling for top dollar” are two separate things.

Marketing matters.

And the marketing of your home starts well before the physical and online promotion of it. Preparing your home for sale, so that it looks its best in pictures and in person, is the commencement of a great marketing plan.

When you work with our team, we ensure that your property puts its best foot forward and is seen by the masses. We curate a plan tailored to your home and its target buyer, and we announce it to the world.

You can expect:

• Tangible marketing pieces such as feature sheets in your home and “just listed” postcards mailed to your neighbours
• Online promotion on all major and minor listing sites as well as syndication worldwide
• Posts on major social media sites including Facebook, Instagram, YouTube and TikTok – promoted to our 160,000+ followers and further boosted with paid ads.
• Open houses hosted at key moments during the week to ensure we capture everyone and anyone who might be interested in your home.
• Email blasts to our personal Realtor network as well as those that those who have sold properties in your neighbourhood over the past year.

Marketing is so important when it comes to selling your home. We’ve filmed a whole video about it! Watch: How to Effectively Market Your Home For Sale.

Strategy + Representation

Selling a home is not just about putting a sign on the lawn and uploading it to the MLS. It is important to have a clear plan right from day one. That is why we map everything out from the beginning. Everything from pricing strategy, to positioning, timing, and how we want buyers to experience and perceive your home. Decisions are made with intention and your unique home offerings in mind.

We are interested in how both data and current buyer sentiment is shaping the market in your neighbourhood. This is why we examine both factors closely, when determining the best selling strategy for your home. We also pay close attention to the specific selling features of your home, what kind of buyer it will appeal to, and how we can create the strongest possible first impression. There is not a solo strategy to sell a home, everything gets tailored to your specific property, neighbourhood, and your personal goals.

Do you have more questions about selling strategy? Check out these posts next:

• How to Prepare Your Home For Sale
• How to Price Your Home For Sale
• Everything You Need to Know About Home Staging

And when offers come in, the representation that we provide you is extremely important. We are professional and kind, but we negotiate with clarity and firmness. At the forefront of everything we ensure we are protecting your best interests, and we walk you through every element and term in the offer. We want you to not only understand the main items like price, closing date and conditions, but we also ensure you are fully aware of your obligations as a seller and potential risk involved.

Ultimately, it is our role, and goal, to advocate for you with confidence, and keep you steady and informed from start to finish.

Find out what you’re really paying for when you work with a listing agent. Check out our post: What is the Role of a Listing Agent?

Why Trust Us

When you are selling your home, you are trusting someone with a major financial asset that is also a space filled with years of memories. The decision of who to choose is both practical and emotional, and it is not something we take lightly.

We can’t tell you to trust us, because trust is not something that we can just claim, it’s something that you need to feel, and it’s built conversation by conversation, decision by decision.

So rather than explaining why we believe we’ve earned our clients’ trust, we invite you to see how they describe the experience in their own words. You can read our client reviews here.

Ready When You Are

Selling your home is a significant milestone, and we understand deeply that who you choose to represent you, matters.

If our approach resonates with you, we will welcome the opportunity to sit down, review your home, and talk through what a smart selling strategy could look like.

Whether you are preparing to sell this year, or you just want to obtain more information on the process, we are ready to chat when you are!

Get in touch by filling out the form on this page. You can also call us or email us directly!