Video: Buying a Property - Choosing Your Agent

How to Choose The Right Realtor in Toronto: 6 Key Tips to Sell With Confidence!

When buying your property, the Realtor you choose to work with plays a critical role in your experience and success. In a market like Toronto, where there are over 70,000 Realtors, the options can feel overwhelming.

You might already know a Realtor, be related to one, or have friends who recommend theirs. You’ve likely seen ads or heard about Realtors through various channels. But with so many options, how do you choose the right one?

Here’s our advice on selecting the best Realtor for your needs, with six key qualities to look for:

1. Someone You Like and Trust

First and foremost, choose a Realtor you genuinely like and trust.

You’ll spend a significant amount of time with your agent, and they’ll be providing you with critical advice and information. If you don’t enjoy their company or, more importantly, don’t trust them, the relationship simply won’t work. Trust is the foundation for a successful collaboration.

What does a Buyer’s Agent do? Watch this video to learn more about the role of a Buyer’s Agent.

2. Relevant Experience

Make sure your Realtor has experience working with buyers in the type of property you’re looking for.

For example, if you’re buying a condo, find an agent who has a strong track record in condo transactions. The same goes for houses or any other specific types of property. An experienced Realtor will know the nuances of the property type you’re considering, helping you navigate the process with confidence.

3. Communicative and Hyper-Responsive

The real estate market moves fast, especially in Toronto. A delay in communication can mean missing out on your dream home.

Select a Realtor who is responsive, communicative, and easy to reach. Whether it’s arranging a last-minute showing or preparing an offer quickly, their availability can make all the difference.

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4. Hardworking and Resourceful

No single Realtor has every answer at their fingertips, and that’s okay. What matters is their willingness to find solutions and thoroughly address your questions.

Be cautious of agents who always have a quick answer for everything—it’s better to work with someone who admits when they’re unsure but is proactive about researching and providing accurate information. A hardworking and resourceful Realtor will ensure you’re well-informed throughout the process.

5. Skilled Negotiator

In Toronto’s competitive real estate market, negotiation skills are crucial.

While some situations, such as multiple-offer scenarios, leave little room for negotiation, there are often opportunities to secure favourable terms. A skilled Realtor knows how to position your offer strategically, whether it’s about price, conditions, or closing dates, to maximize your chances of success.

It all starts with an offer! Watch this video for how to craft a winning offer.

6. Local Expertise

If you’ve identified a specific neighbourhood where you’d like to live, consider working with a Realtor who specializes in that area. For example, Yael specializes in Yonge and Eglinton, whereas Cassandra specializes in the Entertainment District and surrounding Downtown neighbourhoods.

Local experts understand the quirks and nuances of specific streets, buildings, and communities. Their insider knowledge can be incredibly valuable when choosing the right property and ensuring it aligns with your long-term goals.

Final Thoughts

Choosing the right Realtor can feel daunting, but focusing on these six qualities—trustworthiness, relevant experience, communication, resourcefulness, negotiation skills, and local expertise—can help narrow down your options from the overwhelming pool of 70,000 agents.

By finding someone who checks all these boxes, you’ll be well-equipped to navigate the real estate market and achieve your property goals with confidence.