Video: The Role of A Listing Agent | yael + co. real estate

The Role of A Listing Agent: What You’re Really Paying For

When you hire a Realtor to sell your property, you’ll sign a listing agreement that outlines, among other things, the commission you’ll pay for their services. But what exactly are you paying for?

Many people assume that a Realtor’s job is simply to put a sign on the lawn, upload the listing to MLS, and wait for buyers to show up. However, the reality is that a great listing agent does far more—both in front of and behind the scenes—to ensure you achieve the best possible outcome.

Your Realtor’s Responsibilities: A Behind-the-Scenes Look

1. Understanding Your Goals & Property Details

Meeting with you to discuss motivations, goals, timelines, and expectations.
Gathering all necessary details about your property through intake forms or direct conversations.
Researching comparable properties and market conditions to establish pricing strategy.

2. Preparing Your Home for Market

Providing recommendations on necessary repairs, renovations, or upgrades to maximize value.
Hiring and coordinating third-party vendors, such as:
- Painters
- Cleaners
- Handymen
- Stagers
- Professional photographers & videographers
Physically assisting with decluttering, packing, and minor home improvements if necessary.
Creating a strategic listing timeline and calendar of events.

Learn more about pr eparing your home for sale with this video next.

3. Crafting a Standout Listing & Marketing Plan

Writing compelling property descriptions for MLS and marketing materials.
Designing a high-quality listing with professional photos and virtual tours.
Syndicating your listing across multiple platforms, including:
- MLS
- Social media (Instagram, Facebook, LinkedIn, YouTube, TikTok)
- Property websites
- Just-listed postcards and email campaigns
Hosting open houses (if permitted) and preparing all necessary materials, including signage and refreshments.

Marketing your home for sale is an essential step. Here are a few more videos about the marketing phase:

4. Managing Buyer Interest & Showings

Fielding inquiries from potential buyers and their agents.
Coordinating and conducting showings, ensuring your home is presented in the best light.
Gathering feedback from buyers and adjusting marketing strategy accordingly.

5. Negotiating Offers & Handling Paperwork

Presenting and analyzing offers with you.
Negotiating the best possible price and terms on your behalf.
Preparing and reviewing all legal documents, including:
- The Agreement of Purchase and Sale
- Any attached schedules and conditions
- Required disclosures and compliance forms
Managing multiple-offer situations and strategic counteroffers.

Learn more about listing agent negotiation skills with this video next.

6. Closing the Deal & Post-Sale Support

Ensuring all conditions (such as home inspections and financing) are met.
Coordinating final paperwork with lawyers and financial institutions.
Assisting with closing logistics, including key exchange and final walkthroughs.
Facilitating buyer visits and answering any last-minute questions.
Providing guidance on moving logistics and next steps.

Beyond the Logistics: The Emotional & Advisory Role

In addition to these tangible tasks, your Realtor also serves as your:

Market Analyst: Keeping you informed of market trends and timing strategies.
Legal Guide: Ensuring you understand all contract terms and paperwork.
Negotiation Expert: Securing the best deal and protecting your interests.
Stress Reliever: Offering emotional support and problem-solving throughout the process.
Confidant & Advocate: Ensuring your needs and goals remain the top priority.

Final Thoughts: Why Hiring the Right Realtor Matters

A top-performing Realtor does far more than simply list your property. They strategize, market, negotiate, and advocate to ensure you achieve the best outcome possible. Now that you know the full scope of what a skilled Realtor brings to the table, you can make a more informed decision when selecting the right agent for you.

Looking for a great listing agent to sell your home? Let’s talk! Fill out the form on this page, call 416-909-9235, or email us directly at info@yaelandco.com to get in touch.